Aldea Digital with Telmex

Aldea Digital 2009, based in the Sport Palace of Mexico, is a massive event concerning new technologies as well as videogames for consoles and computers. Thousands of young people and profesionals of the digital world meet to exchange ideas and to take advantage of the faster download of a 10Gb connection.

Hotpixel developed for Telmex, the biggest telecommunication company of Latin America, and used the most advanced and innovative technology , combining hardware, sowftare and creativity, in order to create a system that communicates the services the company is offering in their stand in a entertaining and modern way.

Two multi-touch tables were used for playing and organizing games with the people participating. This multi-user table allowed to play with elements of the brand and at the same time to merchandise it.
A tailor-made multi-touch wall allowed to navigate and locate Telmex shops that were closest to the the users with Google Maps service.
To every winner of the activities was given a printed symbol that was validated by an Augmented Reality module and that communicated by painting over the same symbol an image for the winner or looser.